First of all, there's the risk of the photographer and the camera equipment being visible in the reflection, as well as the studio, business, warehouse and other aspects which you really would rather be not included in the photograph. Reflections can also detract from the product itself, as well as reducing the way in which the lighting works, and in some cases may simply cause confusion between the product and the reflections seen in the products.
So how you photograph something which reflects so easily, such as mirrors, without the photographer, lighting, camera and everything else being visible within it? A professional photographer knows tricks of the trade which can manage to take a photograph which looks completely natural, and which will raise no suspicions at all that anything is out of the ordinary, but which at the same time will ensure that there are no reflections at all revealing what was in front of the product.
Another example is jewellery, in particular diamond jewellery. The problem is that the human eye works in a very different way to the lens of a camera, yet many people don't realise this when it comes to Product Photography Solutions. Many people think that taking a photograph of something which looks good in real life will necessarily result in a product photograph which looks similarly stunning.
The reality is that most photographs of diamonds and diamond jewellery make it look more like glass. None of the sparkly reflections of colours is apparent, and as far as advertising photography goes, trying to sell diamond jewellery that looks like a rather plain bit of glass is clearly not a successful tactic. Again, as far as advertising photography is concerned professional photographers have a number of neat tricks which can create the same dazzling impression the human sees but within the form of product photography. One of the techniques used is to have a circle of LEDs, particularly coloured LEDs, in addition to the standard studio lighting. It is these coloured LEDs encircling the diamond jewellery which results in the cascade of sparkles and colours which bring the diamonds to life.
